Naked Wines’s Unique Business Model – Where Consumers Become ‘Angels’

In a dusty lot next to the crush pad of a Sonoma Valley vineyard, more than 100 ‘angels’ gathered to taste wine and enjoy tacos, pizza, and pupusas from food trucks. This was the U.S. summer tasting of Naked Wines, an online wine subscription company that calls its customers ‘angels,’ because they …

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