The billionaire says his Burnt Hair fragrance will launch in 2023 — tagline, “The essence of repugnant desire” – and has already sold 10,000 bottles. “With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?” he announced on Twitter. Here’s a look at this strange scent and his other lifestyle products, which have included a surfboard, tequila, baseball cap and short shorts. Plus, are celebrity beauty products ever any good?